Have you considered hiring a real estate writer?
Are you afraid you might become just another broke real estate agent?
The fear is real for so many new agents! Like many, you started out excited and ready to take on the world of real estate. A few months later, you learned the truth about being a real estate agent. Now, you’re afraid you might become the next broke real estate agent and a victim of the real estate agent turnover rate.
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Hiring real estate writers may not be the “saving grace” for your real estate career, but with the right content writing for real estate, you can certainly be on the path towards success. A good freelance real estate writer will help you develop a long-term marketing strategy perfect for gaining leads, creating more buzz around your brand, and putting more money in your pocket.
Whether you’re a brand new real estate agent or you’ve been around for a couple of decades, hiring the right real estate content writer might be the edge you’ve been looking for.
In this article, I am going to discuss many things from why you need a good real estate blogging service to whether or not there are too many real estate agents.
If you want to become a successful real estate agent and avoid becoming just another failed broke real estate agent, keep on reading!
How a Real Estate Writer Will Help You Stop Being BROKE!
When it comes to content writing for real estate, you need more than just someone to create descriptions for your listings. In fact, creating listing descriptions isn’t nearly as important as creating great blog content to attract new buyers and sellers to your real estate website.
The right real estate content writer will be more than just someone you hire to freshen up your bio or add a few words to your about page.
Your real estate writer should be able to handle all of the following:
- Real estate blog writing – At least 2 high-quality posts per week, preferably 1,000+ words each
- Community/Neighborhood page creation – You’ll never outrank the big sites without actual content on your listing pages!
- Condo building pages – If your market includes condo buildings, your real estate writer better be able to create high-quality content for these pages.
- Guide creation – Guides for buyers, sellers, relocation, moving, local attractions, etc. offer incredible opportunities to gain high ranking (equals more traffic) on search engines.
Any other form of content you need, a good real estate content writer should be able to handle. In addition, the real estate writing service you hire should be able to come up with real estate content ideas perfect for your target audience.
Benefits of Blog Content for Real Estate Agents
Broke real estate agents don’t blog!
It’s really that simple and if you don’t believe me, just look at the biggest agents in your market.
In most real estate markets, the most well-known and most successful real estate agents, REALTORS, and brokers all blog. Not only do they have a blog, but they also post to it regularly.
My Real Estate Writing Recommendation: After 10+ years of writing/blogging for clients online, I recommend at least 2 blog posts per week. As a real estate agent, you need to be communicating with your target audience regularly. Two or more blog posts per week gives you regular content the search engines will love, along with something great to share on social media!
Suggested Article: Why Every Real Estate Agent Needs a Blog
Why You Need Neighborhood/Community Pages
I wrote a blog post a while back called, The Importance of Community Pages for Real Estate Agents. In this blog post, I explained how neighborhood/community pages help you become a local expert, along with the guidelines for creating great community pages.
It really boils down to the following:
- Pages for communities or neighborhoods give you incredible power when it comes to impressing your website visitors.
- Those searching for a real estate agent to help with the buying or selling process don’t want to see pages filled with listings. They want to see information about the community/neighborhood, along with listings. Pages with content perform better with site visitors and with search engines.
- If you want to gain more traffic to your website, you need content on your community/neighborhood pages.
Standing Out with Condo Building Pages
If you serve a community with condo-buildings, you have the unique opportunity to hire a real estate writer to create condo pages. Just like neighborhood/community pages, condo pages offer another opportunity to capture leads searching for a specific type of condo building or the actual name of the building.
The Most Powerful Real Estate Content: Guides
When it comes to real estate content, it doesn’t get any better than guides. Your real estate content writer needs to create amazing guides for your website as static pages or even as a downloadable option in exchange for a visitor’s name and email address.
If you’ve been studying content marketing, you might have come across the term “Pillar Page” or “Skyscraper Page”. These terms mean the same thing and the definition is very simple.
A pillar page or skyscraper page is content written to become the ABSOLUTE BEST resource for the topic matter.
For example, if your real estate writer creates a page called, “Relocating to Chicago: A Complete Guide,” this page needs to be the best resource for relocating to Chicago found online.
With plenty of excellent guides (or pillar pages), you’ll be able to dominate your local market, gain more traffic, and create a larger pipeline.
Not Your “Saving Grace”, But a Great Start!
While a real estate writer won’t pull you out of the mud and make you a huge success, a good writer will make a HUGE difference!
You have two options: 1) Stick to short-term tactics, such as cold calling, door-knocking, direct mail, etc. and create short pipelines, OR 2) Start using long-term marketing methods, such as blogging, guide pages, neighborhood pages, etc. to create an endless stream of buyer and seller leads!
Think about it…
You send out postcards and gain a few leads. Once those postcards have arrived in the mailboxes of your target audience (if you can get your hands on the right mailing list), you’re marketing is over.
More than 90% will go in the trash and you’ll have to spend more money to send out another direct mail campaign.
Wouldn’t you rather invest in marketing that works for you 24 hours a day, 7 days a week, and 365 days a year, without any need to reinvest?
Blog posts, community pages, condo pages, and guides are a pay once, market forever strategy capable of producing an endless stream of leads.
You can even share the same content on social media multiple times throughout the year!
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It’s your choice; continue using traditional (low-quality) marketing methods and become a broke real estate agent OR start investing in a long-term content strategy!
Hiring a Freelance Real Estate Writer
Okay, you’ve made the decision. You don’t want to become the next broke real estate agent and learn first-hand why real estate agents fail.
You want to enjoy success and make your real estate dream a reality!
Maybe you’ve come to this realization because the reality of how INSANELY expensive it is to be a real estate agent has set in. You know it’s time for something better and this blog post has finally convinced you.
The hard part is over!
Now, you just need to hire the right freelance real estate writer. Head over to my Real Estate Content page by Clicking Here & find out why you should hire me for your real estate blogging needs!
Why Real Estate Agents Fail
Have you heard about the high real estate turnover rate? Before I explain why real estate agents fail, let’s look at a few statistics.
- About 2 million active real estate licenses are found in the United States, according to the Association of Real Estate License Law Offices.
- The National Association of Realtors had 1.34 million members as of April 2019.
- 87% of real estate agents fail in the first 5 years, according to ClubWealth.com.
- Most REALTORS worked about 35 hours per week in 2018, according to NAR.
The truth about being a real estate agent may be a bit hard to swallow, but there’s a reason for the very high real estate agent dropout rate. Most new real estate agents don’t understand what it takes to make it in the real estate industry. According to an article from Inman.com, some of the top reasons real estate agents fail include:
- Fear of mistakes and a desire to look good
- Not enough marketing or working part-time instead of full-time
- Monday-Friday, 9-6 mentality
- Lack of financial management
While there are several other reasons, it really boils down to putting in the work and learning from your mistakes.
Many new real estate agents are afraid to take a chance because they don’t want to fail. The fear of failure drives so many to become failed broke real estate agents.
One of the best ways to avoid failure as a real estate agent is to build your lead generation around content. With content, you can build a strong database and online presence, while driving potential leads to your website every minute, of every day.
As a real estate agent, (assuming you’re human) you get the same 24 hours a day, or 168 hours per week, like everybody else. Even if we assume you have an incredible work ethic, your week will likely only include about 50 hours of work. The average REALTOR, as stated above, only works 35 hours.
These hours should be filled with showings, open houses, answering client phone calls, returning client emails, and managing your team. You shouldn’t be spending your time writing real estate content when you can hire somebody to handle this task for you.
Do you want to be just an average real estate agent making $41,800 per year, according to NAR?
Even worse, do you want to become the next failed broke real estate agent with a bad taste in your mouth because you wasted your time with outdated marketing tactics designed to create short-term success and drain you of your hard-earned commission dollars?
If you worked hard to receive your real estate license to become a successful real estate agent, you need to think differently than the 87% that fail in the first 5 years.
Turning Your Real Estate Blog into a Lead Generating Machine!
Creating a consistent pipeline of interested buyers and sellers should be the goal of all new real estate agents. Your blog offers an incredible opportunity to become a lead generation machine 24/7/365!
Let’s look at my top tips for turning your real estate blog into a lead generation machine.
1. Outsource & Automate EVERYTHING
You are a REALTOR/Agent/Broker, NOT a blogger!
Let a professional real estate blog writer handle your blog for you. When you find the right real estate blogger for hire, you’ll have an important member of your team.
Along with a good real estate writer, you’ll also want to hire an assistant with skills in image creation and social media management.
Let your real estate blog writer handle the content and your assistant handle everything else. Add in the right tools to automate your social media and you’ll put your entire real estate blog on auto-pilot!
Tailwind and Buffer are two incredible tools you can use to make posting to social media a breeze. I use Tailwind for Pinterest (it’s AMAZING for traffic in the Real Estate Industry) and Buffer for Instagram and Twitter. You can also use Buffer for Facebook and LinkedIn, along with Tailwind for Instagram, if you prefer.
With the right assistant and real estate writer, you shouldn’t have to do anything with your blog.
2. Use a Monthly Newsletter
Along with blog content, your assistant and real estate writer should be creating a monthly or bi-monthly newsletter to send out. Of course, this means you need to be building a list or database.
There are two easy ways to approach building a list and some agents I work with use both methods.
First, you can build a list of buyer’s agents and seller’s agents. These connections can be priceless if you include featured listings and a list of buyers looking for homes in a monthly newsletter.
Second, you can build a list from your website visitors. Simply have your real estate content writer create a downloadable guide you can giveaway in exchange for a visitor’s name and email address. You can use GetResponse to manage everything and send out your newsletter.
3. Use Great SEO and Linking Strategies
If you really want your real estate blog to become a lead generation machine, you need a real estate writer with great SEO and linking skills. I am not referring to building backlinks, however. That’s an entirely different subject and something that should be avoided.
With high-quality real estate content, good SEO, and proper linking, you’ll build backlinks to your website/blog over time, in a natural, search-engine-friendly way.
4. Build, Build, and Build More
Building a great real estate blog takes times. Paying a real estate blog writer to create a few posts isn’t enough.
Remember, content marketing is a long-term strategy and it takes time to build it.
Most blogs don’t see significant traffic until they reach 50 to 100 posts. Plus, Google and other search engines won’t index your blog posts the minute you click publish.
Your blog should be a library of great information on real estate and your local community. The more high-quality content you post, the faster you will grow, and the sooner your real estate blog will become a lead generating machine!
Bonus Tips: Don’t Become a Broke Real Estate Agent!
Since so many new agents will become broke real estate agents, I’m giving you a few bonus tips on the subject. My goal is simple; rescue you from the perils of becoming a failed and broke real estate agent because my success depends on your success.
I can’t continue to be a freelance real estate writer if you become a broke real estate agent or a failed real estate agent. Let’s succeed together!
Now, onto the bonus tips.
Tip #1 – Focus on Selling
Are you one of those real estate agents with 100 listings in your name, but no commissions? Do you know why you’re a broke real estate agent?
It’s simple, really.
You’re too worried about finding the next listing instead of selling the properties you already have.
Someone may have taught you to chase listings, but when was the last time you were paid when you received a listing? You get paid to sell, not to list.
Yes, listing properties is a part of the job, but if you want to avoid becoming a broke real estate agent, you need to shift your focus to selling.
Would you rather be an agent with 10 active listings selling one every other week or an agent with 100 active listings selling one every three months?
Tip #2 – Invest In Yourself
Whether you’ve decided to work with a broker or go at it alone, you need to invest in yourself. Nobody else will invest in you if you’re not willing to make the investment first.
Working for a broker might provide a few benefits, but you’re no more than an employee. Most of the top real estate agents are self-employed and even if they do work for a broker, they still invest in themselves.
Recently, I had a potential client tell me he had to check with his broker before he could move forward with a content package. Sadly, his broker wasn’t willing to invest in him, so he had to choose a much smaller package.
It’s sad when you cannot convince someone else to invest in you, but why would someone else invest if you haven’t invested in yourself?
Invest in yourself and stop depending on others to find you buyers and sellers.
Tip #3 – Educate Your Buyers and Sellers
It’s not uncommon for real estate agents to waste time doing the same thing day in and day out. You’re probably sick of showing houses to people not really looking to buy and fielding calls from frustrated sellers wondering when you’ll get their house sold.
Yes, your entire job is to find houses for buyers and sell homes for sellers. However, you can educate both these types of clients on the actual cost and process using statistics to back up your information.
If a seller understands the average house takes 45 days to sell and it’s only day 20, they may leave you alone to do your job. Buyers may be less inclined to see a dozen properties if you ask them to get pre-approved by a mortgage company first.
Educate your buyers and seller and you’ll likely have more time to work on not becoming the next broke real estate agent.
Tip #4 – Become a Broker
Yes, working for a broker might not be your cup of tea and it might be keeping you broke. However, becoming a broker is just smart if you plan to make a ton of cash in the real estate industry.
Real estate brokers make more than agents because they have an entire team working for them. Open your own brokerage, recruit a few good agents, and create a lead generating blog/website, if you want to become truly successful in the real estate industry.
When you have good agents you can train to make a ton of money, they will also make you a ton of money. You can fly in the best coaches/trainers in the business and continue to feed your agents hot leads as you invest even more into your real estate blog and website!
The choice is yours. Do you crave success or are you going to become the next broke real estate agent and join the 87%?
Follow the tips I have given you and hire a skilled real estate writer before you end up eating Ramen noodles with a depressed look on your face because you don’t know where it all went so wrong!
Of course, I am a highly skilled real estate writer providing EXCELLENT SEO content, along with the best linking strategy you will find.
The best part, I don’t cost nearly as much as most real estate writers because I’m not trying to become your coach too. I have nothing against real estate coaches, but I am a writer and content is my specialty.
When you’re ready to hire a hard-working, affordable freelance real estate writer, I’m your guy! Visit my “For Realtors” page by Clicking Here and find out how I can help you avoid becoming a broke real estate agent!