Over the years, I have worked with many real estate agents. I have become very familiar with the many real estate blog platforms available. Here’s my take on which ones are the best and why. Since I work on the content side of things, I am a bit bias to the platforms I find easiest to work with. However, I also know why some of my clients have hired me for content migration when moving from one platform to another. WordPress While WordPress isn’t specifically a real estate blog platform, it’s by far the best blogging platform on the planet. I have watched many of my clients go from other real estate blogging platforms to WordPress because of the customization, ease of use and features offered. In my opinion, WordPress is the gold standard for blog platforms. I know it very well and the platform offers everything a real estate agent needs when paired with the right theme and plugins. […]
Real Estate Blogging
I have written thousands of community pages for real estate agents and still come across some agents that don’t see the need to put content up on their pages. Instead, they just include the MLS listings, which is good, but not good enough. If you want to turn your website into a true resource for local buyers and sellers, your community pages need to include much more than just homes for sale. The importance of community pages for real estate agents cannot be undersold. It’s a vital element of a great local website. Becoming a Local Expert If you cannot show how well you know a community on your website, how can someone surfing the internet trust you know your stuff? What if someone from another state finds your page and all they see is listings? Then, they find another agent’s page filled with information about the amenities, features, schools, things to do, and the location of the community. Which […]
Generating new leads matters. Every real estate agent needs to bring in new leads they can work with to buy or sell a home. It can be difficult to figure out what type of lead generation methods work and which ones are a waste of your time. With limited time, you don’t want to be wasting it on methods not producing quality leads. So, what’s the answer to this lead generation issue? Start your own real estate blog and watch the leads start flowing in! Starting Your Own Blog When you decide to add a real estate blog to your website, you gain the ability to capture leads while they are searching for your local area. Maybe somebody is considering relocating from across the country and they find your blog so helpful, they decide you’re the agent they want to hire. With the right content marketing, this is certainly possible. Blogging is very inexpensive and becomes quite effective if you […]
As one of the highest recommended ways to gain new leads, blogging is something every real estate agent should be doing. It’s a part of the marketing you simply cannot ignore. Your competition is blogging and you need to stay one step ahead of them. While blogging may seem tedious, boring or even unnecessary, it’s a way to create a steady stream of leads coming to your website every single day without investing in outbound marketing. Instead, blogging is one of the most powerful forms of inbound marketing you can use. If you’re not familiar with the different, inbound marketing draws people to you by their own actions, such as clicking on a blog post shared on social media or finding it in the Google search results. Outbound marketing is more traditional, such as print advertising or pay-per-click marketing. The biggest difference comes with blogging causing leads to come to your website over a longer amount of time. With outbound […]