Will a press release help your SEO? A curious question, but a rather important one if you’re trying to build your online presence and drive more traffic to your website.
Although there is a high possibility that you haven’t leveraged this space, I’m sure you’ve heard about the concept of press release relative to SEO. Back in the days, it used to be a prevalent notion in the SEO community and, of course, a well-received one. However, times have passed. Will a press release will help your SEO in 2021? Is the venture worth dedicating a significant amount of time?
The concise answer to these questions is straight. YES, a press release will still help your SEO and might keep doing so even for years to come. It is not only effective for Search engine optimization but also general marketing efforts. However, most webmasters don’t know about this concept and usually do things that hurt their websites.
This article contains all you need to know about press releases and how they can affect your SEO efforts.
What is a press release?
A press release is a way of announcing and distributing an event to the press. Google defines it as an official statement that you issue to press-houses and newspapers, providing information on a particular matter, such as events or developments.
Usually, a press release comes in written form, but we also have the video and audio formats. Once you have an event and want to popularize it, the quick and practical approach to achieving this feat is to attract media attention.
But how can you achieve that? Well, your best bet is a press release. You write content and distribute them to interested news publishers for publishing.
Relevance of a press release to SEO
Getting your business information published out there is doesn’t only benefit your brand; it does the same to SEO. You may be wondering how. Mostly, it’s all about backlinks.
Once a news publisher starts discussing your brand, you can get backlinks from both the news sites with significant domain authority and “SEO juice” and from webmasters who may read the content.
Everyone should agree that building a backlink profile is the most arduous SEO task. It is even more difficult for quality backlinks. Well, a press release has proven to be one of the easiest and natural backlink building approaches over the years.
Now, it’s 2021. Will a press release still help up your SEO?
Unless the world gets dominated by AI that monitors all our actions, every publisher will always find a need for new stories to cover. However, without pushing yourself out there, there’s almost zero possibility of ever being popular. Hence, as long as news and the zeal to gain popularity exists, press releases will always be instrumental in SEO.
Let’s get this clear. A press release isn’t a magical tool that just automatically features your brand on Forbes’s cover. But when you carry out the process with the right approach, it can be an effective technique to spread the words about those cool stuff your brand is up to – and of course, get backlinks from it.
If a press release is that effective, why is it becoming less popular?
The precise answer to this is “spam.” As technology and the internet advances and many people became aware of the press release concept, journalists and editors started experiencing an alarming daily spam rate. This compelled them to begin filtering stories more and more, presenting press releases as a less effective strategy – not SEO-wise, but in terms of accessibility.
Besides, recently, the SEO community started drifting away from the “natural” link-building approaches. As such, this affected the popularity of press releases. However, if you still focus on the natural link building techniques, which involves improving your website, creating engaging content, and issue a press release that aims to gain media attention. In that case, a press release is more than worth it in 2021 and beyond.
Leveraging press releases
The truth about integrating press releases into your SEO efforts is although it may be pretty tricky, it’s undoubtedly worth it. In fact, you only need to gain the attention of one reporter. Get your brand covered by just a reporter from a popular news website, and trust me, other reporters will follow naturally. Besides, you have bigger chances of getting featured in a new if you target individual reporters.
Have great news about DeFi? Find a reporter who also a cryptocurrency and blockchain enthusiast. You can achieve this by sending personal emails to them or sending a message via their social media accounts, like Instagram, LinkedIn, etc.