It may come as a surprise to many that blogging started becoming popular in the early 2000s. Some entrepreneurs discovered the benefits of blogging for business years ago. Blogging has become so popular today, thanks to the accessibility to digital devices and the internet. It has become popular also among businesses.
The business landscape has changed a lot, and businesses need to enhance their marketing strategies to stay on top of the game. Blogging, as a digital marketing tool, has proved to be effective and efficient. Businesses that were able to discover it earlier are already reaping the benefits.
More businesses are trying to find their way around blogging, and you cannot afford to be left behind. It does not matter the kind and size of business you run; blogging is essential, and here is why.
Benefits of Blogging for Business You can Gain
1. More traffic to your website
The more people know your business, the better for your bottom line. This is why website traffic is essential. If more people are visiting your website, the more sales you are likely to make. Blogging has proved to be an effective tool for driving traffic to business sites.
More so, the more traffic you have, the easier it is for you to establish yourself as a trusted brand in the market. 88% of 500 digital marketers said that blogging was part of their strategy in a survey.
Creating frequent and quality blogs that provide value will increase your website traffic. Companies that have blogs generate more leads than those that don’t. The more traffic you have on your website, the more visible your brand becomes, and the more you sell.
2. Blogging helps build trust and relationships with your audience
Does trust and having a relationship with your audience count? Yes, it does, and that is why you should consider blogging. When it comes to business, trust is everything. Be it with your staff, partners, other businesses, or your customers.
No one wants to work with a brand they cannot trust to provide accurate information or quality products and services. Content that touches on your audience’s pain points will help you build a relationship with them.
They give you the opportunity to speak to your customers directly and encouraging a connection with them. Building trust and relationships through blogging will motivate your customers to stay loyal to your brand and make them your ambassadors.
3. Blogs have an influence on purchase decisions
You may not have thought of blogs having this much power, but they do. Most consumers buy a product or service after reading about it on a blog. Consumers will go to blogs before they buy anything.
One, they will do that to investigate a product. Others will turn to blogs to find inspiration to purchase the products. In other cases, they will turn to blogs to evaluate their purchase options. Blogs, therefore, play a critical role in the buying journey of consumers.
By reading your blog, your target audience will be able to see ways you can help them, and this way, they can consider buying from you.
4. Blogging helps in educating consumers
Customer education is a critical part of the marketing journey. It goes a long way in enhancing a customer’s experience with your products, further enhancing their engagement with your brand.
Customer education does a great job of enhancing consumers’ trust in your brand and also enhances their satisfaction. Customer education is vital to both existing and prospective customers. It would help if you taught them how to use your products for the first time and introduce new products to your portfolio.
Education is essential for a successful customer journey. Blogging is an instrumental tool for customer education. Blogging will help you introduce educative and meaningful conversations to your customers.
The content will provide answers to critical questions. Your business blog will help you provide information about your products. As you inform and educate your customers, you package yourself as a knowledgeable industry leader, enhancing your credibility.
Engaging and informative content will keep visitors coming back for more and make them loyal to your brand.
5. Blogging will help you share case studies with your customers
Sometimes, word of mouth may not be enough. Consumers want live stories on how your products or services help people. 48% of consumers value content that is packaged as case studies. Presenting case studies in your blog will help you prove to the consumers that your products and helpful and of high quality.
Case studies build trust better than forcing content on your clients. Case studies will support your customer’s buying journey by showing them what your products will do for them. A case study will help the consumers understand your brand better.
To create great case studies for your blogs, start by pointing out the pains of a given customer, then highlight how you gave them solutions. The case study can also include information on how it was like for the customers to use your products and how things may have changed.
Case studies should provide details of customers’ experience with your brand.
6. Increased sales
The ultimate goal of any marketing strategy is boosting sales. Blogging will boost your sales in several ways. It will help you attract more customers to your brand, which will increase your leads. Blogging gives you an opportunity to introduce call-to-actions which often translate to sales.
Blogging is also good for SEO as it enhances your visibility on search engines. This goes a long way in building brand awareness and also generating quality leads.
Final Thoughts on the Benefits of Blogging for Business
Include blogging in your marketing strategy, and you will reap tons of benefits. Blogging will help you establish your brand as a thought leader and also build your credibility. Trusted brands have loyal customers and generate more sales.
Blogging will also help you give value to your customers by informing and educating them. Through blogging, you can showcase your work through case studies to enhance your customers’ trust and engagement.
Blogging is instrumental for building brand awareness, creating relationships with your customers, educating them, and increasing your sales.