Generating new leads matters. Every real estate agent needs to bring in new leads they can work with to buy or sell a home. It can be difficult to figure out what type of lead generation methods work and which ones are a waste of your time. With limited time, you don’t want to be wasting it on methods not producing quality leads. So, what’s the answer to this lead generation issue? Start your own real estate blog and watch the leads start flowing in! Starting Your Own Blog When you decide to add a real estate blog to your website, you gain the ability to capture leads while they are searching for your local area. Maybe somebody is considering relocating from across the country and they find your blog so helpful, they decide you’re the agent they want to hire. With the right content marketing, this is certainly possible. Blogging is very inexpensive and becomes quite effective if you […]
Blogging for Real Estate
As one of the highest recommended ways to gain new leads, blogging is something every real estate agent should be doing. It’s a part of the marketing you simply cannot ignore. Your competition is blogging and you need to stay one step ahead of them. While blogging may seem tedious, boring or even unnecessary, it’s a way to create a steady stream of leads coming to your website every single day without investing in outbound marketing. Instead, blogging is one of the most powerful forms of inbound marketing you can use. If you’re not familiar with the different, inbound marketing draws people to you by their own actions, such as clicking on a blog post shared on social media or finding it in the Google search results. Outbound marketing is more traditional, such as print advertising or pay-per-click marketing. The biggest difference comes with blogging causing leads to come to your website over a longer amount of time. With outbound […]