Benefits of Blogging

You may think you’re too small, your market is too narrow or you simply don’t need a blog. However, when you add a blog to your website, you gain many benefits. Let’s take a quick look at some of the most important benefits of a blog. Target Long Tail Keywords Targeting the right keywords makes a big difference. With your website pages, you should be targeting all of your main keywords, but what about those long tail keywords? Adding a blog is one of the easiest ways to target long tail keywords. You’ll have new, fresh content going up regularly and each blog post can target one or a group of long tail keywords. This not only gives you the ability to target more keywords related to your product or service, but it also allows you to gain more traffic from a higher ranking on Google. It’s far easier to gain ranking for long tail keywords than short, general keywords. […]