Benefits of a Blog

You may think you’re too small, your market is too narrow or you simply don’t need a blog. However, when you add a blog to your website, you gain many benefits. Let’s take a quick look at some of the most important benefits of a blog. Target Long-Tail Keywords Targeting the right keywords makes a big difference. With your website pages, you should be targeting all of your main keywords, but what about those long-tail keywords? Adding a blog is one of the easiest ways to target long-tail keywords. You’ll have new, fresh content going up regularly and each blog post can target one or a group of long-tail keywords. This not only gives you the ability to target more keywords related to your product or service, but it also allows you to gain more traffic from a higher ranking on Google. It’s far easier to gain ranking for long-tail keywords than short, general keywords. For example, getting ranked high […]