When you want to learn how to get your blog noticed by Google, there are some key things you have to understand. If you’re ready this, you’ve probably struggled with blogging and you could use a little bit of help.
Does the lack of engagement or views on your blog frustrate you? You’re not alone! It does the same to multiple bloggers facing a similar situation. Nothing discourages a Blogger than seeing their blog rank on an insignificant page on Google irrespective of their efforts.
Some bloggers will tell you that getting Google to notice your blog is all about churning out top-notch content. However, this is not the case, as there are several other factors necessary for any website to rank on google.
So, are you wondering how to get your blog noticed by Google? Here is a guide for you.
Before delving into those factors, we must understand how Google works.
Getting started with Google
You cannot successfully get Google to notice your blog if you do not know how the search engine works. With an understanding of its mode of operation and what it looks out for, you can then consider this challenge from Google’s viewpoint.
Google aims to be the best search engine – if not it already. This implies that it wants to establish itself as the search engine space’s leader by delivering the most relevant and helpful results. Several factors constitute how Google judges how helpful a post is. Some of those factors include:
- how long an audience stays on the website,
- how much of the displayed result read,
- whether the visitor clicked through to other content on the blog, etc.
Google also pays attention to key credibility indicators such as:
- your total traffic,
- the number of websites linking to yours,
- and social media presence.
These factors give Google insight into how helpful and legitimate your blog is and rank it accordingly. Its algorithm for identifying search results to display for queries changes constantly. So no one knows the exact way it works.
That said, with an understanding of what Google looks out for, let’s take your blogging efforts to the next level. Read on!
How to get your blog noticed by Google: 7 Quick Steps
1. Content is still powerful; if rightly created
Yes, content may not be the only way to get noticed by Google, but it’s yet to abdicate its throne – content is still king!
A few years back, you could simply stuff keywords into your blog posts so Google would believe your blog was very relevant for the search team. This implies that you could just put “Money online” repeatedly on pages on your blog to show up when anyone searches the keywords. But recently, Google got wiser. As mentioned before, Google algorithms change, and as such, you might even face some penalties for such action.
Google now calculates your keyword percentage relative to the total post word count- otherwise called keyword density. If you stuff your keyword and it appears in over 2% of the blog post, Google might penalize you.
Hence, one of the most significant ways to get your blog noticed by Google and show up in search results is by creating helpful and valuable content. With the metrics mentioned earlier, Google judges your content as practical and caters to anyone who searches a relevant query. Answering commonly searched questions in your niche with well-detailed content will surely help considerably to get Google, and of course, people, to notice your blog.
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2. Keyword research
Although the significance of keywords has dramatically reduced over the years, they are still an instrumental key to get Google to notice your blog. Conducting keyword research relevant to your niche will help you discover those keywords that your target audiences are searching for and the phrases/words Google is likely to notice you for.
A few proven keyword research tools are KeywordTool.io, Google Keyword Planner, Moz Keyword tool, SEO Book’s keyword, and many others. Using any of these tools, you can gather insights to create a list of possible keywords you can focus on in your content creation. Especially, pay more attention to longer phrases with over three words relevant to your niche and aren’t all that competitive.
Once you’ve compiled a list of relevant keywords/phrases, you can then go to Google and search for those words. Here, you can have an idea of what the completion seems like. Are they popular websites? Are they leaders in the niche? Or are they blogs you can outrank?
On answering this question, you must always align with keywords that you are confident that you can rank for.
3. On-page Search Engine Optimization (SEO) (The Key to getting your blog noticed by Google)
The most significant part of on-page SEO is applying your researched keywords in strategic parts of your post. By leveraging plugins such as Yoast, you can quickly achieve this.
Some of those strategic locations to insert your key phrases and words are:
- Header tags (H2, H3, H4… tags)
- All through your content
- Title tags
- Image alt attribute, tags, and captions
- URL slug
Besides, recall that you should target a particular topic with not just one keyword. Find and use various keywords and phrases that are relevant to your topic.
4. Restructure your blog format to the one that has a higher possibility of getting shares and links
Multiple pieces of research have shown over the years that some blogpost formats have a higher chance of getting more links and social media shares than others. These links and shares go a long way in influencing how Google notices your blog.
As per recent research co-conducted by Moz and Buzzsumo, the content formats that have proven to be the most engaging and popular are the controversial, opinion-seeking, and authoritative posts on trending topics or painstakingly curated content. That is to say, blogposts that strongly align with a side of an issue, in-depth blogs, and those that are as a result of solid research are more likely to attract more shares and get more links.
Besides, still on the blogpost formats, “why” posts, listicles, “how-to” content usually do best and get more engagement (e.g., how to make money online).
5. Word count is underrated (getting your blog noticed by Google requires longer content)
First off, let’s make this clear. There is nothing like an “optimal” word count for Google to notice your blog post. We’ve seen cases whereby concise content of about 50 words outrank 1000 words posts. This is a clear indication that lengths only matter when you write the content excellently.
Several research pieces still point out that posts that Google will likely notice are longer, informative, and well-written. For instance, Searchmetrics discovered that the top 10 pages that rank on Google averaged about 1200 words. Another study by serpIQ, on the other hand, suggested that 1500 is the best length for a blog to get noticed by google.
However, the most necessary thing is to pay more attention to your content quality. Be true to yourself and ask yourself whether the content you just created will do the best possible job of handling this particular topic.
According to Google’s John Mueller, he confirmed that Google requires no minimum nor maximum word count for blog posts; quality is the only factor that matters. In his words, there is no minimum content length, and there is no specified number of articles to post daily nor even several pages present on your blog. In most cases, quality is key, and quantity is ineffective.
He continued that Google’s algorithms attempt to discover and recommend blogs that churn out top-notch, unique and content that is engaging to audiences. So, don’t fill your blog with subpar and lengthy content; instead, focus your attention on ensuring that your blog becomes the best – quality-wise – in the niche.
6. Social media promotions
Sadly, a few research pieces indicate that most great content never gets the accolade they deserve. And one of the reasons may be their creators’ unwillingness to create a promotional and distribution plan for them.
One of the best ways to make people see your content is by sharing them on multiple social media platforms. Suppose you’ve established yourself and created a social media community of engaging audiences. In that case, you should share your blog posts with your followers. If you have no engaging followers, invest a few bucks on social media ads. You may also try out LinkedIn groups, online forums such as Quora, industry Facebook, etc.
This activity aims to get more people to click and spend a significant amount of time on your website. Recall that Google notices your website by click-through rates and the amount of time spent on it. So, by successfully carrying out this operation, you get to have more enormous changes of getting noticed on this search engine.
7. In all your gettings, get links
The final and arguably the most crucial step on getting your blog noticed by Google – build links to your website!
Getting these links may be pretty tricky unless you create valuable, unique, or practical content. However, as mentioned earlier, if you make blog posts worthy of these links, you stand a chance to accumulate them from journalists and other bloggers naturally.
A few of the ways you can acquire these links are:
- Informing bloggers and journalists about posts that may be useful to them. Usually, research-oriented content does the magic when it comes to this. Especially if you own the study.
- Guest posting on websites that allow it (We can help with this)
- Internal linking between blog posts on your site – Insert the link of related blogposts in another.
Content creation can be quite a time-taking and expensive. Hence, if you are willing to invest the cash and time, you want to ensure that these contents keep generating views and bring in traffic in the long run. The above techniques should help you get noticed by various search engines, Google especially.
We can help you get your blog noticed by Google. Our team of professional SEO writers knows how to create the perfect blog posts for your specific needs. Find out more about our SEO content writing services here.