The importance of updating the content on your website regularly cannot be overemphasized. The phrase ‘content is king’ only attempts to capture the positive effect of quality content on any platform. Perhaps you’ve just started a new business/initiative and you’re wondering if hiring freelance writers is the way to go.
Or you’ve been attempting to write the articles by yourself, even involving your employees, but has noticed that the content is inconsistent and substandard. Either way, you’ve come to the right place. Let’s see how hiring freelance writers will affect your brand.
Top 6 Benefits of Hiring Freelance Writers for Your Blog
Quality SEO Content
Producing the best SEO articles isn’t just for anyone. You could be proficient in what you do, but putting it down on paper is an entirely different issue. Remember people do judge your brand by the quality of your writing. If it’s incoherent and full of typos, they’ll assume that your products are equally sloppy.
When you hire a content writer, you let the professionals do their job. These writers are well trained and experienced, and you can be assured of factual, expertly written content on a topic of your choice. Such informative content will not only keep readers coming back to your site but also readily convert them to paying customers.
Dedicated Freelance Writers
If you choose to generate content yourself, it’ll be a secondary priority after what you do. If you deal with skincare products, for instance, the core of your business consists of formulation, testing, transporting, and stocking the products. You may have been intending to write for weeks, even months, but you’re simply too consumed by the primary functions of the business.
Why not hire writers who will prioritize your content?
Writing is what they do every day, and as soon as you agree on the details, they’re ready to hit the ground running.
Wondering how long it’ll take to have your content ready?
Contact us now and let’s discuss.
Saves You Time
Every time you try to work outside your niche, it takes you so much time and effort. What an expert writer can do in a day; you’ll probably dilly-dally with it for a week, and the results are not guaranteed. A lot more will be achieved if you spend that time doing exactly what you’re good at, while you give an opportunity to the writers to do the same.
You can discuss the scope of work well in advance. For instance, you can agree on the number of articles you need every month, and decide on the topics. You’ll be assured of the best SEO articles. With that, the issue of content is taken off your hands. It will not keep cropping up every other time. You can then concentrate on other matters.
Consistency in Your Content
Imagine coming across a website that offers you very informative articles on a certain topic. You devour the contents and bookmark it so you can keep coming for more. When you log in a week or even a month later, there’s nothing new. Only the same old stuff.
What are the chances that you’ll keep coming back? Very slim.
You’re better off seeking the same information elsewhere.
Readers want consistency. If your articles are few and far apart, you lose them. When you hire writers, you can be assured of regular content. You can even let the readers know that you’ll have fresh content every week. This encourages them to subscribe so they don’t miss out.
What do you wish to achieve with your content?
How much content do you really need?
Which are the best topics to write on?
How often should you upload articles to your site?
How do you know if the content is serving the intended purpose?
Professional writers will advise you on such matters and more. Drawing from their experience with many other companies, and having studied how content affects their performance, they are well suited to advise you on the same.
Content writers go out of their way to get an in-depth understanding of your brand. They become the second pair of eyes that can see what you may not. If there’s something about your products that may not resonate well with the market, you’ll get to know. Hiring freelance writers give you business partners; you can always brainstorm on various aspects of your business and see how best to present that information to your target market.
Would you like to unlock these benefits for your business?
We’re only a message away. Looking forward to hearing from you.