Search Engine Optimization or SEO is an important digital marketing strategy for businesses that want to improve the performance of their websites in terms of online visibility and searchability. This is why they make sure that what they have on their sites is SEO-friendly content. What is SEO-friendly content? SEO-friendly or optimized content is written in a way that search engines like Google can easily understand what it is all about. So, when users make queries, search engines will know that your content is relevant and, therefore, include your page in the search results. In the process, you are able to build and improve your online presence, create brand awareness and identity, generate leads, and drive sales. 7 Steps for Writing SEO-friendly content 1. Search for keywords, before anything else Before you write, research keywords to use: Semrush writes, choose just one primary keyword and a few additional keywords. Both keywords must be related. The primary keyword must be the […]
Yearly Archives: 2021
Are you a blogger, or do you have a website but you are not really happy with the traffic level that’s being driven to your website? If yes, then all you need to do is ask yourself a very simple question – should I invest in guest posting? The answer to this question should definitely be a resounding yes especially if you have got your head tacked on right and you also know your stuff. So, is guest posting safe for SEO? The answer is still a resounding yes. Even though there have been some speculations concerning the longevity and effectiveness of this specific inbound marketing approach, guest positing still remains an excellent way of driving traffic to your website and growing your audience. So, what exactly is guest posting? Well, guest posting simply means posting on a blog of another person as a guest. You simply give content to another person’s blog and then you get an […]
If you are new to digital marketing but are familiar with a traditional press release, you may be asking these questions: “Why should I hire an agency to do press release writing and distribution services?“ and “Why is digital PR an important component of SEO strategies?” “Read on. Traditional PR vs. Digital PR Traditional press releases and press releases in digital marketing are written in the same way and for the same goals: Deliver a story that is newsworthy: company news, product launch, service announcements, and others; and Promote business However, they differ in their distribution channels. Traditional press releases are distributed to members of the media. On the other hand, digital PRs are disseminated to influencers, journalists, bloggers, and online publications, including PR sites. Additionally, digital PRs include website links and keywords for SEO purposes. To answer the questions earlier, press releases in digital marketing offer many benefits that align well with your digital marketing goals. Below are some […]