5 Reasons Your Business Needs Twitter Marketing

Are you sick of trying to figure Twitter out? Do you want to use Twitter for Marketing, but have no idea how to go about it?

Below are five reasons why you need Twitter and a few quick tips to get you started. Of course, you can outsource this task to someone that loves Twitter and knows how to build an active, engaged following.

Contact me at: behinger@writingbybenjamin.com

I will take over your Twitter Marketing and turn your profile into a lead creating machine!


Twitter Marketing Guide

I will provide solid reasons why your business needs Twitter Marketing shortly, but let’s start with a few stats:

  • Twitter has nearly 700 million registered users (as of 2015)
  • 120 million visitors go to Twitter every month (as of 2015)
  • 500 million more visitors go to Twitter every month without logging in (as of 2015)
  • About 157 million people use Twitter daily (as of July 2017)
  • About 135K new Twitter users sign up every single day
  • 2.1 billion people search for Twitter on a search engine every day
  • 9,100 Tweets are sent out every second

These stats should tell you enough, but most of us want other reasons why we should be using Twitter marketing.

Reason #1 – Ability to Connect with Customers

When used properly, you can connect with new customers on Twitter. Every business should be using Twitter properly simply for this reason alone.

Many Twitter users have a daily routine of logging in, checking their feed, sharing interesting things and checking out the content. Some log in multiple times, use Twitter on their phone and use it as their main social media outlet.

If your message is put in front of the right target market on Twitter, you can gain new email subscribers, new website visitors, new blog subscribers and even new customers.

Reason #2 – Build Your Brand

You don’t have to be a huge brand to use Twitter to build your brand. It works for those targeting a city, a state, a country or even the entire world. No matter your business size, Twitter is great for branding.

All the larger companies use Twitter and you should, too. Even if you’re a blogger or don’t have a company, you can build a brand around your personal name with Twitter.

Reason #3 – Promote Your Products & Services

Twitter Marketing Services

While promotions on Twitter have to be done correctly, promoting your products and services is a great reason to use Twitter. Of course, you have to do more than just sell. We all know, the best way to sell is to gain trust by giving away content that helps users first.

With the right mixture of sharing other people’s content, sharing your own content (non-salesy) and promoting your products and services, you can gain quality leads and new customers from Twitter.

Reason #4 – Create Brand Loyalty

Using Twitter gives you the chance to create brand loyalty, too. It’s a great platform for connecting with your customers, potential customers and future customers. When your message is constantly in front of your Twitter following, you’ll be able to build a loyal following.

Reason #5 – Networking Opportunities

One of the most powerful reasons to use Twitter is the networking opportunities. You will have the opportunity to connect with industry leaders, which may lead to joint ventures and other opportunities. Whether you’re a real estate agent or you run a muffler shop, connecting with the right people on Twitter may lead to an opportunity to increase your bottom-line.

How to Use Twitter for Business Marketing

Understanding the reasons why you should be using Twitter is just the beginning. Once you’re convinced, it’s time to figure out how to use Twitter to market your business.

Marketing on Twitter will vary a bit, depending on your target audience. If you serve a local community, you will use a slightly different strategy compared to someone marketing to the entire world. Here are a few quick tips to get you started with Twitter Marketing for your business.

Tip #1 – Make Sure Your Profile is Branded

The first thing you need to do is set up your Twitter profile. This needs to include the right profile pictures, the right description with hashtags and, of course, your website. You should also match the theme colors to your brand.

Tip #2 – Start Following People


The fastest way to start getting followers is to follow other people. However, you want to make sure those you follow are highly targeted and it makes sense with the product or services you offer. For example, if you’re a Real Estate Agent in Austin, Texas, it wouldn’t make sense for you to start following a bunch of people looking for car repairs in Seattle.

Tip #3 – Start Tweeting & Retweeting

You need to be active on Twitter. Every Tweet you send out only gets about 30 seconds to grab attention in someone’s feed. If you grab attention, you can get retweeted by others, which gives you a larger reach.

Along with Tweeting your own blog posts, service pages, landing pages, squeeze pages and other information about your company, you should be retweeting and tweeting things from your industry/niche. Anything your target audience would love, you should tweet.

Tip #4 – Start Promoting

While not every tweet should promote your business directly, some should. Sharing landing pages to give away free guides is a great way to build subscribers from Twitter and market your business. You can also share coupons, special sales, product launches and so much more.

You don’t want to only sell on Twitter as you won’t see much success. However, you want to promote your business.

Tip #5 – Connect & Add Personality

You want to connect with others on Twitter through Direct Message and comments, when it makes sense. In addition, you want to add your personality. For example, I may run a marketing company, but I also love college football. I will tweet about college football, occasionally, because it’s part of me. You should add your personality to your tweets, too.


If you’re not using Twitter, you’re missing out on huge opportunities. It’s not a quick fix, but over time, you can build a targeted following, gain new customers and make plenty of connections through networking.

Maybe you find Twitter to be confusing or you simply don’t have the time. I love Twitter and have built multiple profiles to thousands of active, engaged followers.

Let me manage your Twitter profile and marketing. Contact me today at: behinger@writingbybenjamin.com.

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